Post by thetulsawarrior on Oct 6, 2022 8:57:41 GMT -6
First a compliment -- the AD has pumped new life into marketing and fundraising. While he is still relatively new on the scene we're seeing energy that had lagged over the years. COVID and an anemic marquee men's basketball program under the previous coach didn't make the job easier.
Coach Ryan and Company seem to be moving from the patchwork recruiting phase to building a foundation that starts in the state and reaches out after that to fill in the gaps.
We're seeing more content on social media -- videos and graphics. A weekly school produced podcast for the entire athletic program shouldn't be a heavy lift. It can be a down and dirty audio or video capture. There's no excuse for not having that up and running. You do not need a half hour fully produced product. Keep in find the attention span of the audience and what we are becoming more and more accustomed to. (I know a few shorts have already been posted. Step it up, find someone, a student who has some savvy and wants to have a future in media.)
Final point -- stop with the photo shoots featuring the "Phoenix" lettering on the jersey. The most marketable feature the school has is the Green Bay name. Have you read what the reaction is in England to the "Green Bay Packers" playing over there? The program needs to maximize the city's global name recognition. Every uniform -- home and away, every marketing element needs to have Green Bay or GB front and center. As a mascot, the Phoenix is fine, but use a bird logo. This approach squeezes every ounce of marketing juice the school can muster.
My take is based on decades of media marketing across the changing spectrum.
Coach Ryan and Company seem to be moving from the patchwork recruiting phase to building a foundation that starts in the state and reaches out after that to fill in the gaps.
We're seeing more content on social media -- videos and graphics. A weekly school produced podcast for the entire athletic program shouldn't be a heavy lift. It can be a down and dirty audio or video capture. There's no excuse for not having that up and running. You do not need a half hour fully produced product. Keep in find the attention span of the audience and what we are becoming more and more accustomed to. (I know a few shorts have already been posted. Step it up, find someone, a student who has some savvy and wants to have a future in media.)
Final point -- stop with the photo shoots featuring the "Phoenix" lettering on the jersey. The most marketable feature the school has is the Green Bay name. Have you read what the reaction is in England to the "Green Bay Packers" playing over there? The program needs to maximize the city's global name recognition. Every uniform -- home and away, every marketing element needs to have Green Bay or GB front and center. As a mascot, the Phoenix is fine, but use a bird logo. This approach squeezes every ounce of marketing juice the school can muster.
My take is based on decades of media marketing across the changing spectrum.